
Cousin
Brucie(a.k.a. Bruce Morrow) has been on the radio for over 30 years. He retired in 2020.
Cousin
Brucie was inducted into the Radio Hall of Fame in 1988.
1.
Can you explain to young people what is a radio personality?
First,
a radio personality is the correct term used today for people on the
radio. At one time, we were called DJs. A radio personality is more
descriptive as we don’t just play records. We have
conversations with the community in which we broadcast.
2.
What are the best parts about your job?
I’d
say the best part of my job is getting to talk with people all over
the world. I like the immediate reaction that I get from speaking
with people. It’s also an important responsibility. You have
to be careful what you say and do...you have to think.
Once you say something on a live broadcast, it’s out there. You
have to be mindful of this at all times.
3.
What are the most difficult aspects?
When
you first get started, the difficult part is gaining the confidence
in the listeners. People tune in to your show and you have to work
hard on making sure people want to hear what you have to say and tune
in the next day.
4.
What is a memory you have about doing your job which you’d like
to share with young people?
I’ve
gotten to meet most people in the music industry over the years
such as Elvis Presley and the Beatles, whom I introduced at Shea
Stadium when they did a concert back in 1965.
5.
What necessary skills / degrees are needed?
To
work on the radio, you need a pleasant speaking voice, a command of
the English language, knowledge of music, conversational skills(able
to ad-lib), awareness of regional language(if you are on a satellite
radio that broadcasts all over the world). You also need to enjoy the
music which you play. Listeners can tell if someone isn’t
enjoying themselves.
6.
What suggestions would you have for young people who might be
interested in your career?
Get
a copy of a news story and stand in front of the mirror and read it.
Put the paper down and then try restating the information in your own
words. Join a high school radio club, visit a local radio station and
see what goes on in the studio.
7.
Describe a recent day on the job.
I
start preparing about two hours before my show airs. I pick the
music that I will be playing, making sure it has a proper blend. I
then meet with my producer and technician sharing the plan for the
day’s show. During the day, I also answer emails and telephone
calls, do interviews(such as this one) and work on some of my other
projects(a recent book) and Variety Children’s Charity. Then,
I go into the studio, wait for the LIVE light to go on, and start my
show.
8.
Was there anything in your schooling or childhood that sparked an
interest in your career choice?
I have always loved music. As I got older, I actually wanted to
become a doctor but it was visiting a radio station that got me
hooked on wanting to be on the radio.
Note: Illustration from WPClipart.com
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